Inez van Lamsweerde and Vinoodh Matadin remain Virginie Viard’s campaign photographers of choice at Chanel. The creative director continues to rely on the Dutch photographic duo to deliver her vision via the brand’s various ads. For the creative twosome’s ninth Chanel installment, the pair shines a spotlight on the French fashion house’s new handbag creation for 2022 aptly entitled 22. The campaign transports us to three different locations with Lily-Rose Depp captured in Los Angeles, Whitney Peak photographed in New York City and Margaret Qualley in Palm Springs.
The campaign failed to impress our forum members. “OMG this is BAD,” declared dior_couture1245.
“Chanel, you better wake up honey. You’re not looking so hot,” noted GivenchyHomme.
“Boy that’s an ugly bag,” critiqued SLFC.
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“That’s not a good bag…” Lola701 chimed in.
“Ugly campaign to complement an ugly bag. I cannot believe this is from Chanel. Like girl, how desperate you are,” added TaylorBinque.
Frederic01 isn’t buying it, either. “Chanel clearly doesn’t want to cater to a sophisticated clientele. Virginie made that clear when she took over: her designs cater to the lowest of the low in terms of taste hence the plethora of logos all over the clothes…”
“Margaret Qualley’s photos are quite beautiful, love the lighting and how effortless she looks. Not a fan of the three locations/three ambassadors concept, but I’ve seen worse. The pool setting for Lily-Rose Depp looks absolutely idyllic and love Whitney in that tweed jacket!” voiced vogue28.
Are you a fan? See more from Chanel’s new handbag campaign and join the conversation here.